We've had a lot of theories this era, but it's time for facts. 1. When Taylor began writing and recording this album, the goal was to "kill" 1989 and create something entirely different. 2. In fact, she says that attempting to replicate any part of 1989 would have been "ineffective" since that album was its own entity. 3. To achieve this goal, she specifically narrowed her pool of producers, from the 12 she worked with on 1989, to just three on Reputation . 4. She chose Max Martin, Shellback and Jack Antonoff – all of whom she'd worked with on 1989 and believed possessed the versatility to create something new. 5. The first time Taylor felt she was really "onto something" with this album was after laying down "I Did Something Bad." She and Max Martin were both in agreement that it sounded nothing like anything on 1989 . 6. Speaking of "I Did Something Bad...
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